Communications
Dubuque - Climate Action Strategic Communications Plans
Students in a strategic communications capstone class in the School of Journalism and Mass Communication created plans to help Dubuque meet its "50% by 2030" carbon footprint goal. To accomplish this, Sustainable Dubuque needs to expand public knowledge of the plan, increase awareness of tools and methods for lowering carbon use, and boost participation by various community sectors.
MRWMA Website Development Recommendations
Students in the School of Journalism and Mass Communication will provide the Maquoketa River Watershed Management Authority (MRWMA) with recommendations for website design, layout, and content to achieve MRWMA's short-term and long-term goals.
Maquoketa River Watershed Short Film
Department of Cinematic Arts student Andrew Senneff created a short informational film about the Maquoketa River Watershed, with the goal of educating the public about the importance of watershed management.
Manning- Strategic Communication for Targeting Prospective Residents
Students from the School of Journalism & Mass Communication created strategic communications plan for community leaders in Manning with the goal of attracting new residents to the area.
Jefferson County Public Health Campaigns for Mental Health
Graduate students in the course Health Communication Campaigns in the College of Public Health created campaigns around the topic of mental health for four distinct population segments in Fairfield and Jefferson County.
Iowa City: Study of Iowa City's Arts Ecosystem and Public Space One
Students in the Department of Communication Studies conducted interviews and analyzed data to better understand how Iowa City area residents perceive and consume local art, and to learn about awareness of the local arts non-profit Public Space One.
Columbus Junction Sesquicentennial: Strategic Communication Plan
Students in the Course Advanced Strategic Communications developed communication strategies and defined key goals for the celebration of Columbus Junction's sesquicentennial.
In 2024, Columbus Junction will commemorate 150 years as a community. By getting an early start on planning with the students at the University of Iowa, Mallory Smith, Columbus Junction Community Development Director, is hoping to use the sesquicentennial event as an opportunity to celebrate the ever-changing Columbus Junction community and promote city improvement projects.
Engage and Promote Keokuk
Students from the School of Journalism & Mass Communication created a strategic communication plan for increasing community pride and volunteerism in Keokuk.
Main Street Mason City Strategic Communications Campaign
Journalism & Mass Communication students developed a strategic communications campaign for Main Street Mason City, a non-profit 501 (c) 3 organization with a mission to “enhance, promote and preserve downtown Mason City as a diverse business, cultural and residential destination, for the benefit of the entire community.”
ECIA Communications Plan
Students from the School of Journalism & Mass Communication created a strategic communications plan for East Central Intergovernmental Association (ECIA) that established internal standards for communicating to members and residents in their region.
Mason City Public Transit Ridership Campaign
Students from the School of Journalism & Mass Communication developed a strategic marketing and communications campaign to attract new riders for the Mason City’s public transit system, using creative outreach materials and various communications platforms to reach target audiences.
Mason City Civic Engagement Campaign
Students from the School of Journalism & Mass Communication created a strategic marketing and communications campaign to encourage civic engagement among Mason City residents and to recruit volunteers to serve on local government boards.